The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Rothko, Pollock, Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television
Category: Consumer Radio / Campaign
Points: 10.0
Pollock
Agency: DDB New Zealand / Auckland
Client: SKY Television
Category: Consumer Radio / Single
Points: 5.0
Crash Test Eggs
Agency: Aim Proximity Limited / Wellington
Client: NZTA
Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Points: 5.0
Car for Sale
Agency: Ogilvy New Zealand / Auckland
Client: Waitakere City
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland
Client: Toyota New Zealand
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Business Banner
Agency: Special / Auckland
Client: Orcon
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Dog Fight
Agency: Colenso BBDO / Auckland
Client: TVNZ
Category: Experiential Advertising / Single
Points: 5.0
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Through Someone Elses Eyes
Agency: DDB Group New Zealand / Auckland
Client: SKY Television
Category: Innovation in Advertising / Campaign
Points: 5.0
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd
Category: Innovation in Advertising / Campaign
Points: 5.0
Adidas, Give Your All
Agency: TBWA/Tequila / auckland CBD
Client: Adidas, All Blacks NZRU
Category: Non-Broadcast / Campaign
Points: 5.0
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television
Category: Consumer Radio / Single
Points: 5.0
I AM Campaign Booklet
Agency: Alt Group / Ponsonby
Client: Auckland Museum
Category: Branding / Booklet/Brochure
Points: 5.0
Rothko
Agency: DDB New Zealand / Auckland
Client: SKY Television
Category: Consumer Radio / Single
Points: 5.0
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd
Category: Public Service / Radio - Single
Points: 5.0
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ
Category: Collateral / P.O.P and In-store - Single
Points: 5.0
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls
Category: Out Of Home / Campaign
Points: 5.0
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566
Client: Nestle
Category: Out Of Home / Single
Points: 5.0
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ
Category: Out Of Home / Single
Points: 5.0
Clockwork Orange
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Read More Movies
Category: Out Of Home / Single
Points: 5.0
Beer- The Untold Story
Agency: Colenso BBDO / Auckland
Client: DB
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Verses
Agency: Alt Group / Ponsonby
Client: Black Grace
Category: Typography in Design / Campaign
Points: 5.0
Animated Calendar
Agency: DDB New Zealand / Auckland
Client: DDB Group New Zealand
Category: Collateral Design / Self-promotion
Points: 5.0
I AM campaign identity
Agency: Alt Group / Ponsonby
Client: Auckland Museum
Category: Corporate Identity / Campaign
Points: 5.0
Client:
TVNZ
Title:
Dog FIght
Category:
Out Of Home / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Rothko, Pollock, Van Gogh
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Pollock
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
NZTA
Title:
Crash Test Eggs
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Waitakere City
Title:
Car for Sale
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Toyota New Zealand
Title:
Nimble as a Mouse
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
TVNZ
Title:
Dog Fight
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Through Someone Elses Eyes
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Adidas, All Blacks NZRU
Title:
Adidas, Give Your All
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Van Gogh
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Auckland Museum
Title:
I AM Campaign Booklet
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
SKY Television
Title:
Rothko
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Whitcoulls
Title:
Clockwork Orange, Willy Wonka, Dragon Tattoo
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nestle
Title:
Kit Kat Chairs
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Whitcoulls Read More Movies
Title:
Clockwork Orange
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
DB
Title:
Beer- The Untold Story
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
DDB Group New Zealand
Title:
Animated Calendar
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0